When you start out in your business, you often have so many ideas as to how you want it to look and where you want to go. But, often, the further you get into your business, the more you might start to realise that your initial ideas, mission, vision, goals, etc start to change. This might be because you've outgrown your old product suite, or because you set up thinking you had to follow some sort of 'rules.'
But the truth is, that apart from the rules for all of the legal stuff, in your business, you make the rules. You write your own rulebook.
So, in this episode, I'm going to talk about my own journey of pivoting my brand and realigning my business based on my personality, my goals, my product suite, and my audience. I hope you find this useful and it gets you thinking about how you might want to switch things up in your business so that it feels more aligned with you and where you want to go.
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