Having a trademark is a key step in protecting your brand's identity; after all, the last thing that you want is to invest in stock that you can't legally sell, or be taken to court for trademark infringement.
When I started The Confident CEO range, one of my biggest investments was getting the name trademarked. Why? Because I'd heard a horror story of someone investing $10,000 in stock that they couldn't use because they had accidentally infringed on someone else's trademark.
Since getting my trademark, I've had a lot of questions about the process. This episode is NOT legal advice and instead my opinion and experience on the process of gaining a trademark, whilst answering the top questions I've had, including:
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